Press Release


Gubra chooses sustainable pension scheme

HØRSHOLM, Denmark – July 10, 2020

At Gubra, we have long wanted to switch to a pension scheme focusing on sustainable investments. To put action behind the intentions, we asked a third-party pension advisor to make a bidding round to ensure the company and employees the best and most sustainable pension scheme. How to avoid that your pension savings are invested in e.g. black energy?

We prefer to act now, rather than wait for the perfect solution that might never arrive. That is why we last year in September announced that 10% of our pre-tax profit will be donated to climate action and nature conservation. We also introduced an internal tax on air travel, so that the price of all air tickets is matched 1:1 (dollar-to-dollar). The money from this pool are earmarked with the same green purpose.

During a review of our current pension scheme it was only natural that sustainability and climate considerations were among the parameters that mattered most. Our message to the pension adviser from AON was clear: Help us find the most sustainable pension solution on the Danish market.

– It’s quite simple. We try to look at all our activities. Where can we make an impact? How can we help counter climate change and biodiversity loss? Although we are relatively small, we must believe that what we do matters. Therefore, it was also natural for us to set high sustainability requirements for our new pension provider, says Henrik Blou, Gubra CEO.

The most sustainable choice
Along with AON, Gubra’s management reviewed offers from several pension companies and the choice fell on the customer-owned pension company AP Pension. The solution is called AP Bæredygtig (AP Sustainable) and is developed in collaboration with Matter, a fintech company specialised in sustainable investments.

– It is important to us that the sustainability of the pension scheme is not compromised, but at the same time it needs to be a robust investment solution. Matter specializes in identifying sustainable investments and AP Pension is a serious and established provider of company pension schemes. Together, they have convinced us that they have the best possible solution for our 155 employees. Meanwhile, we also know that our investments do not go to e.g. coal, oil, and gas, but instead to sustainable alternatives that contribute to both the Paris Agreement and UN’s 17 Sustainable Development Goals, says Henrik Blou.

Contact info

From Gubra: Henrik Blou, CEO, tel. 2861 6845,
From AP Pension: Nicolai Nielsen, Press Manager, tel. 4083 9973,
From Matter: Niels Fibæk-Jensen, CEO, tel. 2242 4205,

About Gubra

Founded in 2008, Gubra is a privately held biotech company located in Denmark delivering scientific counselling, contract research services, and projects for co-development in five main areas: NASH, obesity, kidney, heart, and diabetes. Gubra experts cover several pre-clinical disciplines: in vivo pharmacology, peptide chemistry, molecular pharmacology, histology, 3D imaging, stereology, NGS (Next Generation Sequencing), bioinformatics and ex vivo assays. Gubra has a hybrid business model with a pipeline of early target and drug discovery programs aimed for partnering while also delivering preclinical services to customers by combining cutting-edge technology with our accumulated experience and proven methodology. Gubra is an abbreviation for GUt and BRAin, the original key focus areas of research and expertise.

About AP Pension

AP Pension is a customer-owned Danish pension company, and with its more than 100 years of history, one of the country’s oldest customer democracies. AP Pension manages approx. DKK 160 billion for its more than 430,000 customers in Denmark. In 2019, AP Pension was the first pension company in Denmark to launch a fully sustainable investment product ‘AP Sustainable’.

The aim of AP Pension is to significantly increase investments in the green transition. The ambition is for investments related to the green transition to amount to at least 10 billion kroner in 2023, and that by 2030 they will constitute 20 per cent of the total investment assets.

About Matter

Matter was founded three years ago with a clear mission: to get as much money as possible to work for a more sustainable future. To that end, Matter has developed a technology used to help the financial sector analyze and understand the impact of investments on climate and society. Matter collaborates with AP Pension on ‘AP Sustainable’ and sustainable investments in general.