About us

Sustainability

Gubra’s sustainability mission is to take action and inspire others in the fight against the climate and biodiversity crisis. As part of our striving for carbon negativity and nature positivity, we have planted 377,000+ trees and converted 150 Ha of farmland into a mosaic of nature and forests. We will accelerate our green investments in 2023 through our newly established subsidiary Gubra Green.

See our actions

Consult with Margit Bloch Avlund

Head of CSR

Get in touch with us if you have any enquiries about sustainability at Gubra.

new approach to Sustainability

Reporting on Sustainability

Gubra’s sustainability reports are mainly focused on environmental achievements and what we do to take action in the fight against the climate and biodiversity crisis. The social and governance related key numbers for 2022 are found in our Annual Report. In our sustainability reports we are reporting on five Sustainability Indicators: SDG investment, SDG donation, Climate, Socioeconomics and Future-fitness.

Gubra Sustainability Report 2022

Download

Gubra Sustainability Reports 2019-2021

2019 2020 2021

Key Sustainability Guidelines

1

Investing 10% of
our pre-tax profit

Commitment to invest 10% of our pre-tax profit in environmental activities every year through our subsidiary Gubra Green.

2

Being
carbon negative

Carbon negativity implies absorbing more CO₂ than we are emitting. We do this by stimulating projects aiming at reducing our carbon emissions, planting trees, and when necessary, buying carbon offsets.

3

Being
nature positive

Our contribution to reversing the decline in biodiversity so that species and ecosystems begin to recover. We do this by e.g. converting farmland into a mosaic of nature and forests.

4

Inspire & engage

Inspiring and engaging politicians and other companies to fight for a more sustainable world.

5

Order in
our own house

Providing a healthy and non-discriminatory work environment, insisting on proper waste management, and support and encourage our suppliers to live up to environmental and social standards.

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Will our commitment inspire others to join?

We believe the key to limiting global warming and biodiversity loss is action at all levels, and we are excited for further accelerating our green investments with tangible activities. We believe our commitment will inspire others to join the fight against the climate and biodiversity crisis.

tangible efforts for sustainability

Gubra Green

Every year, 10% of our pre-tax profit will be transferred to Gubra’s subsidiary Gubra Green. It has been established with a mandate to make passive investments in areas such as reforestation and biodiversity, Greentech, circular economy, and regenerative businesses. Also renewable energies will be a priority.

Key Sustainability Projects

Sustainability in action

Our vision is to implement a radically new approach to corporate social responsibility (CSR) and play an active role in the fight for a healthier and more sustainable world. Visit our landing page Sustainability in action and learn about Gubra’s everyday actions to protect the environment and the climate.

Visit Sustainability in action

Afforestation and nature project

In 2019-2021 Gubra bought 150 hectares of conventional farmland on Langeland. During 2020-2022 we have transformed the areas into a mosaic of biodiversity-enhancing nature and CO2-absorbing forest. We have planted 367,000+ trees and shrubs, established 9 new waterholes and laid out 50 hectares of open meadows and grassland. Today, Gubra still owns 69 hectares, and we are looking into what our next green investment will be.

Sponsorships and donations

Prior to our listing as a public company, Gubra actively supported and invested in initiatives spearheading various green activities. We take pride in our past collaborations with these dedicated partners: Den Grønne Ungdomsbevægelse; Fugleværnsfonden; Cyklistforbundet; Wild Works; Plastic Change; Regenerativt Jordbrug; Andelsgaarde; Bird Life Danmark; Skovsgaard Gods. As a listed company we now invest in green assets through our subsidiary Gubra Green.