CSR at Gubra
10 percent of our pretax profit designated green activities
Corporate social responsibility requires more than just big ideas, it requires a firm financial commitment. Gubra is dedicated to donating 10 percent of our pretax profit to social and environmental activities every year. On top of this, we have also imposed an internal tax on air travel. Not a meagre few dollars per flight, but a 1 to 1 reimbursement of all Gubra flight expenses on carbon emission offset initiatives.
What to do? For a company like Gubra, focusing equally on all 17 SDGs is impossible. We need to narrow the scope. As a biotech company that helps to bring new medicines to patients, SDG 3 concerning health and well-being comes naturally to us. But what else? We have decided to focus mainly on SDGs 13, 14 and 15, because these goals relate to the most severe challenges we are currently facing – climate change and loss of biodiversity.
Most recent SDG donations
Photo: Marianne Kragh Pedersen
Gubra sponsors biodiversity project on Skovsgaard Gods
In Ocotber 2020: Gubra donates 500.000 DKK to promising biodiveristy project on the country famous Danish estate Skovsgaard Gods on Langeland. The project aims to increase biodiversity in the iconic wild forests surrounding Skovsgaard Gods based on wild grazing and smashing trees (veteranization). Skovsgaard Gods – estate and natural areas – are managed by The Danish society for Nature Conservation (Danmarks Naturfredningsforening) since 1979.
Gubra sponsors BIKE TO WORK
In 2020 and 2021: Gubra is main sponsor of the big Danish national bike event BIKE TO WORK (Vi cykler til arbejde). It is our vision to lead and inspire to a healthier and more sustainable world. Research shows that there are significant health benefits to be gained when you, choose the bike over the inactive modes of transport such as car and bus. BIKE TO WORK motivates employees to choose the bike to work. This is good for both public health and for the climate.
Afforestation and biodiversity project in Denmark
Forest and Nature Project Løkkeby
Gubra is creating a 78 hectare Danish forest and nature reserve. The project aim is two-folded: On the one hand, we wish to support the climate with afforestation, and on the other hand, we wish to actively boost and improve biodiversity. We do believe that both purposes work well together.
During 2021, approximately 200.000 new trees will be planted (amounting to 50 hectares of new forest). Five new lakes will be established, and large areas of meadows, shrubs and bushes and the delivery of dead wood will create favourable habitats for birds and insects. A small part of the old agricultural area will be maintained as farmland – but converted to organic farming within the next few years.
Forest- and nature project Løkkeby is a local and physical manifestation of Gubra’s green CSR strategy to support the climate and increase biodiversity. Gubra aims to plant 1 million new trees in Denmark by 2025.
Earlier SDG donations
Den Grønne Studenterbevægelse
In 2019, Gubra donated 100.000 DKK to the green student movement in Denmark (Den Grønne Studenterbevægelse).
Danmark planter træer
In 2019, Gubra donated 500.000 DKK to The Danish Society for Nature Conservation. The donation was given in connection to the event ‘Danmark planter træer’ (Denmark is planting trees).
In 2019, we sponsored the Kenyan Wildlife Works’ Kasigau Corridor REDD+ Project with 60.000 EUR. This amount is a 1:1 matching (EUR to EUR) between the donation and the amount we used on flight travels in 2019.
From 2018-2022, Gubra is sponsoring Fugleværnsfonden with 100.000 DKK. The money is used to maintain and promote biodiversity around the Bird Sanctuary Gundsømaglesø.
In 2018, we sponsored Wildlife Works’ Kasigau Corridor REDD+ Project with 200.000 DKK. This contribution was sufficient to off-set Gubra´s estimated CO2 emissions since its inauguration in 2008.
Gubra’s Corporate Social Responsibility Policy
We have formulated a vigorous and bold vision for corporate responsibility, emphasizing the need for radical change. We hope our approach will inspire others not to settle for the low hanging fruits of win-win but to raise the bar further and recognize that sacrifices have to be made.
Internal tax on all air travel
In 2019, Gubra puts an internal tax on air travel, balancing all flight expenses dollar to dollar to be used for carbon offset initiatives. This will not only cancel out our own flight emissions – but reduce by multiple-fold our flight-footprint.
Inspire and engage
It is part of Gubra’s vision and mission to act and play an active role in the fight for a healthier and more sustainable world. We engage with politicians and other companies to create awareness and spur action for a more sustainable world.
How to reduce Danish CO2 emissions by 70 percent in 2030?
Gubra is member of one of the 13 Climate Partnerships (Regeringens Klimapartnerskaber) set up between the Danish Government and Danish businesses. Our CEO Henrik Blou participates in meetings between government representatives and fellow industry leaders from the pharmaceutical and biotech industry. Here they discuss and find solutions to how the industry can most effectively contribute to the Danish government’s ambition to reduce CO2 emissions by 70 percent in 2030.