10% of profits designated to green activities
Corporate Responsibility at Gubra
Corporate Responsibility requires more than just big ideas, it requires a firm financial commitment. Gubra is dedicated to donating 10 percent of our pretax profit to social and environmental activities every year. On top of this, we have also imposed an internal tax on air travel. Not a meagre few dollars per flight, but a 1 to 1 reimbursement of all Gubra flight expenses on carbon emission offset initiatives.
Why? In short, because we have an ethical obligation to assist in solving the grand challenges that humanity is currently facing.
The sad truth is that CSR-as-usual is not going to cut it. We need a new approach that goes beyond thinking of CSR as a business opportunity. Unless we are prepared to make real, meaningful sacrifices, we will leave a planet to our children that is in much worse condition than that which we inherited.
Below is an illustration of the development of Gubra’s Corporate Responsibility policy:
+ Wildlife Work – The Kasigau Corridor REDD+ Project
+ ‘Danmark planter træer’
Find out more about our activities and sponsorships here
+ Self-imposed internal tax on air travel
+ 99% ecological canteen